What Is the Best Gift by Age? (Ages 2–12) – The Complete Gift Guide 2026

Choosing the right gift for a child is not always easy. What fits the age best? What is safe, useful and truly fun to receive? In this complete gift guide, you’ll find the best gift ideas for children from 2 to 12 years old.

At Merchandise4All, we see every day which products are most popular per age group. We have bundled this real-life experience into this practical guide.

Best Gifts for Children Aged 2–3

Toddlers explore the world through play. Gifts should be safe, colourful and easy to use.

• Soft plush toys
• Simple craft sets
• Small backpacks for daycare
• Pyjamas and soft slippers

Popular brands at this age include Bluey, Paw Patrol and toddler ranges of Frozen.

Best Gifts for Children Aged 4–5

Children at this age become more creative and develop personal preferences. They love drawing, crafting and carrying their favourite characters with them.

• Craft and drawing sets
• Backpacks for school and outings
• Dress-up accessories
• Drink bottles and lunch sets

Favourite brands: Stitch, Frozen and Paw Patrol.

Best Gifts for Children Aged 6–7

This is when children start primary school. Practical gifts become especially important.

• School backpacks
• Pencil cases and stationery
• Gym and sports bags
• Jewellery and small accessories

Top brands in this age group include Pokémon, Stitch and Minecraft.

Best Gifts for Children Aged 8–9

Children at this age develop strong interests. Gaming, fantasy and collectibles play a big role.

• Gaming and character accessories
• Fashion items such as socks and bags
• Advanced craft sets
• Collectible items

Popular brands: Pokémon, Harry Potter, Minecraft and Kuromi.

Best Gifts for Children Aged 10–12

Older primary school children want gifts that match their style and personality. They become more selective in what they like.

• Backpacks for school and leisure
• Socks and clothing with favourite characters
• Room and school accessories
• Fan items and collectibles

Most popular brands in this age group: Harry Potter, Marvel, Pokémon and Kuromi.

When Are These Gifts Most Commonly Bought?

• Birthdays
• School report rewards
• Christmas
• Saint Nicholas
• Back-to-school season

The Biggest Gift Trend of 2026

The biggest trend is clear: children want practical everyday products with their favourite characters. Think of backpacks, pyjamas, drink bottles, pencil cases and craft sets.

Summary

Choosing the best gift by age becomes much easier when you consider interests, development and trends. Younger children love colourful and safe gifts, while older kids increasingly prefer fashion, gaming and fantasy.

FAQ – Frequently Asked Questions

What is the best gift for a 2-year-old?

Plush toys, simple craft sets and small toddler backpacks are ideal.

What is a good gift for a 6-year-old?

School backpacks, pencil cases, gym bags and creative sets are very popular.

What are good gifts for children aged 10–12?

Backpacks, socks, fan accessories and collectibles work very well.

Why choose official licensed merchandise?

Official products are safer, more durable and offer better quality than unlicensed items.

Discover the Perfect Gift by Age

Explore all gifts by age here